DiMassimo Goldstein, New York, NY
Brand Director, October 2015 - Present

As Brand Director, I lead by channeling my love of creative into strategic account management, keeping established objectives top of mind and effectively addressing challenges as they arise. I consider myself an extension of my clients’ marketing teams, working side-by-side to achieve shared goals with integrity, intelligence and honesty.

  • Lead development of integrated creative communications with a single unique brand proposition with a channel-agnostic approach, allowing for ideas to span across executions and budgets, from experiential to broadcast to digital and print.

  • Develop and present targeted creative strategies and identity systems through a variety of concepts and executions focusing on brand voice, layout, imagery, typography, and photography and illustration art direction and production.

  • Analyze competitive landscapes, desk research, and quantitative and qualitative consumer research to define user needs and motivations and ownable whitespace and present strategy and objectives. 

  • Identify and strategize a multi-channel integrated media approach from a national and local perspective depending on budget parameters, business objectives, launch and event strategies and corporate and product life cycles.

  • Author scopes of work for long-term retainers and short-term assignments including contractor and production work, with key attention to demonstrating defined value and trackable results.

  • Sell in ideas and launch strategies at C-Suite level by demonstrating strength of concept and effectiveness through consumer feedback, in-market test and learn planning, and business metrics analysis.

  • Execute production strategy across broadcast, print, social, digital and experiential concepts, including vendor hiring and management, budget development and tracking, project planning, pre- and post-production, distribution, trafficking, launch and reporting.

  • Manage team focusing on multiple client and vendor relationships, and leading internal and external agency branding communications for targeted audiences.

Client experience includes SlimFast, Sallie Mae, TradeStation, National Jewish Health, Starr Companies, CreditCards.com, Woodbury Health Products, and other growing businesses across industries, including financial services (money management, mutual funds, institutional investing), media, education and non-profit organizations.

Filora, LLC, New York, NY
Owner, November 2012 – Present

I am the sole proprietor of Filora, a project management consultancy specializing in managing details for small business branding, focusing on the development of materials for new businesses in the retail, consumer goods, creative and human resources sectors. 

I source a wide network of branding services to lead identity and collateral design and development, copywriting and editing, naming, event planning, strategic and competitive research, and photography and video production. I focus on small businesses and emerging clients including Dot • A Shop for Girls, Mark Keshishian & Sons Rugs, En Route Workshop, Green Mesa Consulting, Artisanal Leadership, Scott Wigley Executive Coaching, Persifor and Precise Continental.

Leibowitz Branding & Design, New York, NY
Strategy & Account Director, July 2006 - October 2015

As the Strategy & Account Director, I led client and strategy services for Leibowitz, a mid-size branding and design firm that specializes in the development of award-winning brand experiences. I focused on research, positioning and identity and managed client-facing creative strategy in all channels. I oversaw multi-faceted executions in both print and digital by collaborating across account, design and development teams. Promoted throughout tenure; previous titles include Senior Account Executive, Account Supervisor & Account Director.

Select clients included Time Warner Cable (Spectrum), Syracuse University, Royce Funds, Hatteras Funds, Edgewood Management and Mott Haven Academy. Work received multiple design and branding awards including GDUSA (American Graphic Design Awards), American Corporate Identity, Beauty of Engraving, Galaxy Awards and Creativity Awards.

Ogilvy Public Relations Worldwide, New York, NY
Senior Account Executive, November 2005 – July 2006

Biosector 2, A Chandler Chicco Agency, New York, NY
Team Member, April 2003 – November 2005

During my public relations career at Ogilvy PR, Biosector 2 and Chandler Chicco Agency, I focused on multiple product approvals, launches and milestones, publication data, clinical trial results, corporate announcements and crisis management for large pharmaceutical companies. Clients included Allergan (dermatology, movement disorders), Bristol Myers-Squibb, Pfizer (oncology), and Novo Nordisk (diabetes).

I executed multiple long-running national disease awareness campaigns featuring celebrities, and a product campaign involving production of a documentary film and speaking engagements. Produced and edited multimedia outreach efforts including radio and video news releases, satellite media tours, b-roll, mat releases, highlight reels, and PSAs.