About Me
Accomplished account leader with over a decade of experience cultivating strong brand identities and campaigns that build consumer awareness and loyalty, and broaden market share. Committed to building cross-discipline relationships and strategic creative concepts through clear objectives, respectful collaboration and thoughtful leadership. Dedicated to representing and achieving business and creative goals of both clients and teams.
Experience
DiMassimo Goldstein | New York, NY | Brand Director
October 2015 - Present
Lead and promote specialized design and identity practice within the agency, including business development and scope creation, and account and project management
Build strategic framework for identity development, including consumer research, brand audits, strategy, client presentations and implementation
Partner with Design Director to evaluate, assess and define agency design strategies, process, pricing, standards and practice
Develop integrated creative campaigns with a single unique brand proposition with a channel agnostic approach
Sell in concepts at C-Suite level by demonstrating strength through consumer and in-market testing, and business opportunity metrics analysis
Manage and grow successful and efficient teams, including ongoing growth planning and mentorship
Orchestrate national integrated brand and product launches and campaigns including vendor management, budget development and tracking, project planning, pre- and post-production, distribution, trafficking and reporting
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Filora, LLC | New York, NY | Owner
November 2013 - Present
Sole proprietor of freelance project management and strategy consultancy specializing in the development and launch of small business identities
Focus on brands and collateral materials for retail, private finance, consumer goods, creative and human resources sectors
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Leibowitz Branding & Design | New York, NY | Strategy & Account Director
July 2006 - October 2015
Lead client and strategy services for dozens of design and identity clients
Oversaw multi-faceted print and digital executions in print and digital by collaborating across account, design and web development teams
Focused on research, positioning and identity and managed client-facing creative strategy in all channels
Promoted throughout tenure; previous titles include Senior Account Executive, Account Supervisor & Account Director
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Ogilvy PR | New York, NY
October 2005—July 2006
Biosector 2/Chandler Chicco Agency | New York, NY
April 2003 - October 2005
Public relations for multiple product approvals, launches and milestones, publication data, clinical trial results, corporate announcements and crisis management for large pharmaceutical companies
Executed multiple long-running national disease awareness campaigns featuring celebrities, and a product campaign involving production of a documentary film and speaking engagements
Produced and edited multimedia outreach efforts including radio and video news releases, satellite media tours, b-roll, mat releases, highlight reels, and PSAs
Expertise
Account Management
Identity & Brand Development
Corporate Identity Systems
Creative & Design Strategy
Brand Positioning & Messaging
Product & Brand Launch
Production | Print, Broadcast, Digital
Comms Planning | Product & Brand
Media Planning | Paid, Owned, Earned
Experiential & Event Management
Team Management & Mentorship
Google Suite, Keynote, Microsoft Office
CLIENTS
Huntington Learning Center, SlimFast, TradeStation, Persifor, National Jewish Health, Sallie Mae, Starr Companies, CreditCards.com, Time Warner Cable (Spectrum), Syracuse University, New York Times, Prudential, Hatteras Funds, Athena Art Finance, Bristol-Myers Squibb, Novo Nordisk, BOTOX/Allergan, various financial services firms (money management, mutual funds, institutional investing)
Select Results
Sallie Mae Bridging the Dream Scholarship launch (employee brand pride +31%, aided awareness +62%, applications +21%)
TradeStation identity relaunch & Fresh Look activation (annual leads +75%, cost per lead -24%)
SlimFast Keto launch (30% of annual growth revenue within launch quarter)