Sunny: A Social Seltzer
A fully realized brand expression rooted in retro elegance and leisure, designed to evoke a sense of escape from the everyday. Drawing inspiration from classic hospitality and poolside culture, the brand balances nostalgia with a clean, contemporary execution. The work spanned strategy, identity, packaging, collateral, and website, ensuring a consistent and cohesive presence across every touchpoint. The result is a differentiated brand that feels both transportive and effective within a crowded CBD market.
Design: Claudia Mark
CLIENT
Sunny: A Social Seltzer
INDUSTRY
Consumer Packaged Goods
"From the colors to the fonts and the vibe, everything, we love it all! It will absolutely stand out on the shelf and appeal to our target audience. It's just chic and so elevated!"
— Beth, Co-Founder